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Editor’s Note September 2019
The World Is Shrinking [dropcap]J[/dropcap]ust as the internet can be blamed for a lot of not-so-good things in our lives today, we have to acknowledge that it is also responsible for some positive...
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Editor’s Note October 2019
Try This! [dropcap]W[/dropcap]hether at a market, trade show, or conference these days, the best advice from successful brick-and-mortar retailers on how to win over customers in the age of online...
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Editor’s Note: November 2019
By now you’ve heard many success stories from boutiques that have partnered with other nearby businesses to mutually expand their clientele. There are obvious opportunities – such as cross-promotion...
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Editor’s Note December 2019
Inreviewing the submissions that came in for our Best of 2019 feature, I was thrilled to see so many products embracing the special benefits that LEDs provide in design. In a world that can be slow to...
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Editors Note: January 2020
Will 2020 be the Year of Brand Protection? [dropcap]W[/dropcap]hen you manufacture a product, it’s an arduous task – not to mention expensive – to get your brand entrenched in the consumer...
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Editor’s Note: February 2020
Boy have we come a long way in outdoor lighting styles over the past 20+ years that I’ve been covering the industry. Back then, the hottest finish was verdigris (alternate name: verde) and the...
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Editor’s Note March 2020
Momentum Interrupted Just when the industry was breathing a sigh of relief that the tariff stalemate seemed to have quieted down, the coronavirus (now named COVID-19) has turned everything on its head....
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A Message to Our Readers
We’re With You What a crazy few months it has been! Seems like yesterday we were all together at the markets in January, sharing good news of decent retail sales and looking forward to a prosperous...
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Editor’s Note April 2020
The Domino Effect In last month’s column, I addressed the growing COVID-19 then-epidemic in China and how it would impact the delivery of products to our shores. Now, COVID-19 has reached North America...
View ArticleTrade Show Planning, Inventory Challenges & the Lighting Industry
By Linda Longo The results of a recent survey the International Market Centers (IMC) conducted with the help of global strategy consulting firm Stax confirms what we in the industry have been...
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